Our Story

ADEI was founded in 2018 in Los Angeles, California by African-American entreprenuer and fashion designer Jonathan Coach, who had a vision of creating a luxury streetwear brand that represented cultural contents of Africa and african-american culture. The culture establishes a need for community engagement with impactful grand missions.

He began to realize that there was a lack of engagement within local and global issues, so then decided to launch a brand that reflects its values. ADEI is growing into a global, modern initiative that includes several interests such as the hip-hop culture, entertainment, technology, architecture, photography, wildlife, and community action.

The foundation of ADEI is allow people to experience 'The Kingdom' and a bold statement of "The Kingdom is Yours". We believe in exposing the kingdom for everyone to enjoy; to feel that it's yours. 

ADEI engages the community internationally with direct impact from Africa, United States, China, Japan, Canada and the U.K.

Our goal is to deliver the most exotic, contemporary fashion experience while making an impact on the community worldwide.